Boomers don't like to be called Boomers

Baby Boomers don't like to be called as such, right? Why? I have my own speculation, mostly, that although we imitate (also with our body, aka posture) the stereotypical aging person and the "wishful" thinking becomes in few years a bony structural reality, We consider ourselves younger than our peers :). But the fact remains, Boomers do not like to associate as such. How can I be so certain? Enough to see the YouTube view results of clips with titles having "Baby Boomer" addressed to them, i.e. baby boomers fitness. They never go beyond the 10,000 views, most stay in their hundreds.